January 13, 2011

Dancin' Dogg Golf To Debut Next Generation OptiShot Infrared Simulator At 2011 PGA Merchandise Show, Booth #1821

Affordable, fun, accurate, in-home system for improving your game

(TRAVERSE CITY, MI) - Dancin' Dogg Golf will introduce the latest version of its popular OptiShot Infrared Simulator - the ultimate in-home virtual golf system - at the 2011 PGA Merchandise Show, booth #1821, January 27-29 in Orlando, FL.

The next generation OptiShot Infrared Simulator showcases an array of advanced features, including even more powerful graphics, enhanced shot feedback and swing analysis to speed skill development among players of all ages and abilities.

"We're constantly devoting R&D; resources toward making OptiShot an even more powerful platform for men, women and children to use and enjoy from the comfort of their own home," says Brandon Theophilus, CEO of Dancin' Dogg Golf. "These new features are great add-ons to the existing system, which has quickly become the clear leader among in-home golf simulators."

OptiShot connects with Windows computers and requires only 8-½ feet of swing space. With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad precisely record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight.

By combining patented technologies and a simple plug-and-play interface, the OptiShot Infrared Simulator is revolutionizing virtual golf. Available at leading retailers nationwide and via www.dancindogg.com, it offers a library of course replications, as well a wide range of premium layouts - including Old Scot, Monterey Classic and Whispering Dunes - for $49.95 each.

About Dancin' Dogg Golf

Based in Traverse City, MI, Dancin' Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Its product range includes the OptiShot Infrared Golf Simulator that features an expanding library of world class courses which golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including Golfweek and The Golf Channel.

For more information: www.dancindogg.com, 866.941.3644.

January 11, 2011

Dancin' Dogg Golf Wins SCOREGolf Magazine 2010 'Research & Development' Award, Nominated For 'Company Of The Year'

Brand's OptiShot infrared simulator recognized as realistic, fun, accurate

(TRAVERSE CITY, MI) -- Dancin' Dogg Golf -- maker of the OptiShot Infrared Simulator, the ultimate in-home virtual golf system -- confirms it was named the top brand in the "Research & Development" category, and was nominated for "Company of the Year" in ScoreGolf magazine's 2010 "Business & Equipment Awards."

These recognitions add to a banner year for the company, including the addition of several new courses on the OptiShot Infrared Simulator, launch of a Golf Channel infomercial campaign featuring five-time PGA Tour winner Roger Maltbie, and major surge in online, green grass and off-course sales.

"Dancin' Dogg's affordable in-home golf simulator distanced itself from an impressive list of nominees in the R&D; category in 2010," wrote Rick Young of ScoreGolf. "Also a strong product of the year nominee, Optishot gets high marks for its easy plug-and-play setup, its indoor versatility, and for amazingly accurate feedback. Best of all: this thing is just stupid fun."

Other industry leaders selected for the "Research & Development" award include David Leadbetter, Club Car, Sun Mountain and Callaway. Also acknowledged in the "Company of the Year" category were PING, TaylorMade-adidas Golf and Club Glove and the winning brand, Titleist-Footjoy.

'It's our goal to provide an extremely life-like playing experience that continually entertains users of all ages and abilities, while also helping them improve their games," says Brandon Theophilus, CEO of Dancin' Dogg Golf. "We constantly develop new technologies to make our unique system even better, and this recognition proves that we're on the right path."

In contrast to expensive and complicated platforms, OptiShot is remarkably affordable and easy-to-use. Ideal for all ages and abilities, it connects with Windows computers via a plug-and-play interface and requires only 8-½ feet of swing space.

With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad precisely record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight. In addition to complete courses, golfers can, practice and compete on the par-3 option or a realistic driving range. Users can also purchase premium layouts at www.dancindogg.com.

The OptiShot Infrared Simulator is available on the company's website or at national sporting goods retailers.

About Dancin' Dogg Golf

Based in Traverse City, MI, Dancin' Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Its product range includes the OptiShot Infrared Golf Simulator that features an expanding library of world class courses which golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including Golfweek, ESPN.com and The Golf Channel.

For more information: www.dancindogg.com, 866.941.3644.

December 15, 2010

Dancin' Dogg Golf Reports Exceptional Sales of OptiShot Infrared Simulator on Amazon.com

Fun, Affordable In-Home Platform Ranks Among Top One Percent of Golf Products

(TRAVERSE CITY, MI) - Dancin' Dogg Golf - makers of the OptiShot Infrared Simulator, the ultimate in-home virtual golf system - confirms that exceptionally strong holiday sales have pushed its signature product into the top one percent of golf items sold on Amazon.com.

Boosted by an attention-grabbing infomercial and a rapidly increasing volume of editorial coverage, demand for the OptiShot ($399.95) continues to grow during cold-weather months when golfers are stuck inside. Showcasing amazingly accurate replications of world-renowned courses, the device's patented technologies, incredibly precise feedback and crystal clear graphics allow players of all abilities to hone their skills in a fun, effective fashion.

"Amazon.com is one of the world's largest retailers and serves as an excellent barometer of overall consumer demand," says Brandon Theophilus, CEO of Dancin' Dogg Golf. "Considering the number of options on the site, seeing the Optishot soar to the top of the best-seller list only confirms what we're hearing from green grass and off course retailers - that their customers love our product!"

In contrast to expensive and complicated simulator systems, OptiShot is remarkably affordable and easy-to-use. Ideal for all ages and abilities, it connects with Windows computers via a plug-and-play interface and requires only 8-½ feet of swing space. With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad accurately record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight. In addition to complete courses, golfers can practice and compete on the par-3 option or a realistic driving range.

Optishot comes with a core library of eight pre-loaded reproduction courses. Users can purchase a wide range of premium layouts for $49.95 each. The OptiShot Infrared Simulator is also available online at www.dancindogg.com.

About Dancin' Dogg Golf

Based in Traverse City, MI, Dancin' Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Its product range includes the OptiShot Infrared Golf Simulator that features an expanding library of world class courses which golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including ESPN, Golf Digest, Golfweek and The Golf Channel.

For more information: www.dancindogg.com, 866.941.3644.

October 19, 2010

Dancin' Dogg Golf Unveils New Infomercial Highlighting OptiShot Infrared Simulator

Long-, short-form spots showcase fun, accurate, affordable in-home experience for all ages
(TRAVERSE CITY, MI) - Dancin' Dogg Golf - maker of the OptiShot Infrared Simulator, the ultimate in-home virtual golf system - has launched a new infomercial touting the fun, affordable, game-enhancing experience its patented technologies provide users of all ages and abilities.

Airing frequently on Golf Channel throughout October and November, the five- and 30-minute segments feature a wide range of testimonials from everyday golfers and industry leaders such as OptiShot spokesperson and five-time PGA Tour winner Roger Maltbie. The attention-grabbing spots showcase the many unique features inherent to the OptiShot Infrared Simulator, including its simple, plug-and-play interface, crystal clear graphics, precise replicas of world-renowned courses and incredibly accurate shot feedback.

"This initiative allows us to highlight OptiShot for what it really is - a fully immersive system that's perfect for entertaining but also serves as a terrific instructional tool," says Brandon Theophilus, CEO of Dancin' Dogg Golf. "Men, women and children can hit every shot in the bag, and receive the feedback that's necessary to improve scoring on real courses."

In contrast to expensive and complicated simulator systems, OptiShot is remarkably affordable ($399.95) and easy-to-use. Ideal for golfers of all ages and abilities, it connects with Windows computers and requires only 8-½ feet of swing space. With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad accurately record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight.

In addition to the driving range option, OptiShot's expanding library of pre-packaged courses features eight, internationally-acclaimed layouts, including former Major championship sites. A wide range of premium offerings - including the 2010 Grand Slam Collection of Georgia Peach, Old Scot, Monterey Classic and Whispering Dunes - are also available for purchase at $49.95 each.

OptiShot is available at leading retailers nationwide and via www.dancindogg.com,

About Dancin' Dogg Golf

Based in Traverse City, MI, Dancin' Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Its product range includes the OptiShot Infrared Golf Simulator that features an expanding library of world class courses which golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including Golfweek and The Golf Channel.

For more information: www.dancindogg.com, 866.941.3644.

September 23, 2010

Dancin’ Dogg Golf Launches New Website Showcasing OptiShot Infrared Golf Simulator

Engaging, Easy-to-Navigate Design Boasts New Videos, Images, Information

(TRAVERSE CITY, MI) – Dancin’ Dogg Golf – makers of the OptiShot Infrared Simulator, the ultimate in-home virtual golf system – announces the redesign of its website, www.dancindogg.com, to incorporate a broad array of consumer-friendly features that highlight the brand’s patented technologies and the fun, game-enhancing experience its platform provides users of all ages and abilities.

Elements of the easy-to-navigate site include an expanded media library with images of OptiShot’s growing list of replicated courses, as well as testimonials from industry leaders such as NBC Analyst and five-time PGA Tour winner Roger Maltbie.

Also featured are videos demonstrating OptiShot’s simple, plug-and-play set up, social networking opportunities to connect with other OptiShot aficionados, and descriptions of how the system helps players improve their games at any time of day from the comfort of their own home.

“With our new website, consumers can essentially try before they buy,” says Brandon Theophilus, CEO of Dancin’ Dogg Golf. “They’ll see that OptiShot isn’t a video game, it’s a fully immersive, virtual golf experience. The videos, in particular, show players how the system lets them hit every shot in the bag, with their own clubs, and provides the accurate feedback needed to improve their swings and their games.”

In contrast to expensive and complicated simulator systems, OptiShot is remarkably affordable ($399.95) and easy-to-use. Ideal for golfers of all ages and abilities, it connects with Windows computers and requires only 8-½ feet of swing space. With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad accurately record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight.

Users can tee off on eight pre-loaded core courses, which include major championship sites and elite private clubs, or purchase premium layouts such as Georgia Peach, Old Scot, Monterey Classic and Whispering Dunes for $49.95 each.

OptiShot is available at leading retailers nationwide and www.dancindogg.com.

About Dancin’ Dogg Golf

Based in Traverse City, MI, Dancin’ Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Its product range includes the OptiShot Infrared Golf Simulator that features an expanding library of world class courses which golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including Golfweek and The Golf Channel.

For more information: www.dancindogg.com, 866.941.3644.

September 9, 2010

Dancin’ Dogg Golf Adds The Golf Club Scottsdale to Core Course Library on OptiShot Infrared Simulator

Renowned Private Layout Now Part of Accurate, Fun, Affordable In-Home Golfing Experience

(TRAVERSE CITY, MI) – Dancin’ Dogg Golf – makers of the OptiShot Infrared Simulator, the ultimate in-home virtual golf system – has added The Golf Club Scottsdale to its library of core courses that are included as part of its base package.

This addition, which increases to eight the number of courses pre-loaded into the OptiShot Infrared Simulator, showcases a jaw-dropping layout that truly replicates the unique landscape of North Scottsdale’s saguaro forests. Spanning more than 7,500 yards from the back tees, the 18-hole, par-72 gem comes free with purchase of OptiShot or via an easy online upgrade for current users.

“Having this incredible course in the OptiShot library is a real win for our users,” says Brandon Theophilus, CEO of Dancin’ Dogg Golf. “Our in-house design and development teams did an incredible job precisely capturing every detail so that players can have a true-to-life experience at this elite private club.”

In contrast to expensive and complicated simulator systems, OptiShot is remarkably affordable ($399.95) and easy-to-use. Ideal for golfers of all ages and abilities, it connects with Windows computers and requires only 8-½ feet of swing space. With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad accurately record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight.

Available at leading retailers nationwide and via www.dancindogg.com, the game-enhancing OptiShot is revolutionizing virtual golf by combining patented technologies, a plug-and-play interface and crystal-clear graphics.

In addition to the library of core courses, users can purchase a wide range of premium layouts – including the 2010 Grand Slam Collection of Georgia Peach, Old Scot, Monterey Classic and Whispering Dunes – for $49.95 each.

About Dancin’ Dogg Golf

Based in Traverse City, MI, Dancin’ Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Its product range includes the OptiShot Infrared Golf Simulator that features an expanding library of world class courses which golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including Golfweek and The Golf Channel.

For more information: www.dancindogg.com, 866.941.3644.

August 3, 2010

Buffalo Communications Appointed PR Agency for Dancin’ Dogg Golf

Brand’s OptiShot Infrared Golf Simulator Provides Fun, Accurate, Game-Enhancing, In-Home Playing Experience

(TRAVERSE CITY, MI) – Buffalo Communications has been selected by Dancin’ Dogg Golf to create and implement a publicity and media-relations program showcasing the company’s OptiShot Infrared Golf Simulator that provides a fun and realistic in-home playing experience.

The game-enhancing OptiShot is revolutionizing virtual golf by combining patented technologies, a plug-and-play interface and crystal-clear graphics. Its array of unique features includes a library of replicated, world-renowned, championship courses and a realistic driving range.

“OptiShot is a guaranteed way for devoted, casual and new golfers to have hours of fun playing incredibly lifelike courses without ever leaving home,” says Brandon Theophilus, CEO of Dancin’ Dogg Golf. “We spent five years perfecting our platform and are excited about the exposure uptick from partnering with a world-class firm like Buffalo Communications.”

In contrast to expensive and complicated simulator systems, OptiShot is remarkably affordable ($399.95) and easy-to-use. Ideal for golfers of all ages and abilities, it connects with Windows computers and requires only 8-½ feet of swing space. With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad accurately record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight.

“Blending game improvement and terrific fun, OptiShot should be on everyone’s wish list,” says Rich Katz, Managing Director of Buffalo Communications. “It’s perfect for individuals, families and groups of friends, as well as golf and country clubs seeking new ways to engage and entertain their members.”

OptiShot is available at leading retailers nationwide and at www.dancindogg.com.

About Dancin’ Dogg Golf

Based in Traverse City, MI, Dancin’ Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Its product range includes the OptiShot Infrared Golf Simulator that features an expanding library of world class courses which golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including Golfweek and The Golf Channel.

For more information: www.dancindogg.com, 866.941.3644.

About Buffalo Communications

Based in Vienna, VA, Buffalo is a global public relations, branding and marketing-communications firm with clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf club, resort, destination and real-estate. Using its extensive media connections, Buffalo frequently publicizes the places, products and services of companies and public agencies. The firm's PR programs increase awareness, popularity and revenues for top brands.

For more information: www.buffalocommunications.com, 703.761.1444.